Growing with Mia
As Miacademy has grown so has her parent company Miaplaza.
A company goal was to look at rebranding and creating a more comprehensive branding system for Miaplaza. I was the lead designer for the project and was given the task of brainstorming, presenting, and leading the teams involved through the selection process. This included, in addition to designing the new system, hosting minor design educational meetings centered around design concepts at the request of upper management. Providing detailed breakdowns of each design direction and what elements of the company they expressed.
A final branding guide was compiled alongside mini guides for different departments and ready-made assets that were utilized across all of Miaplaza's footprints. I then push for more branding standards to be implemented across the child companies and the school branches of Mia. While a complete rebranding for the schools was never fully initiated during my time with mia many aspects of my branding system are utilized across marketing, public profiles, and within the schools themselves.
As Miacademy has grown so has her parent company Miaplaza.
A company goal was to look at rebranding and creating a more comprehensive branding system for Miaplaza. I was the lead designer for the project and was given the task of brainstorming, presenting, and leading the teams involved through the selection process. This included, in addition to designing the new system, hosting minor design educational meetings centered around design concepts at the request of upper management. Providing detailed breakdowns of each design direction and what elements of the company they expressed.
A final branding guide was compiled alongside mini guides for different departments and ready-made assets that were utilized across all of Miaplaza's footprints. I then push for more branding standards to be implemented across the child companies and the school branches of Mia. While a complete rebranding for the schools was never fully initiated during my time with mia many aspects of my branding system are utilized across marketing, public profiles, and within the schools themselves.
Evolution and Examples Below
Old Logo
New Logo
Examples of Idea & Concepts Exploration
School Branches Rebranding Concepts
